The Connecticut Sun is pleased to announce Amy Scheer has been hired as the Vice President of Business Operations. She will be responsible for the day-to-day operations of the Sun and will oversee marketing, advertising, budgeting and sales for the organization.
Hired as a consultant for the Sun in April 2021, Scheer joins the team full-time and brings a combined 35 years of experience in the sports industry. Throughout her career she has held leadership positions with teams in various leagues including the WNBA, NBA, MLS & NWHL.
“I am thrilled to welcome Amy to our family at the Connecticut Sun as our Vice President of Business Operations,” said Team President, Jennifer Rizzotti. “Her vast experience across the sports landscape, and the respect she’s garnered within the WNBA, will most certainly allow us to hit the ground running and immediately elevate our business practices. Her vision, work ethic and business acumen make her a perfect fit for what this franchise wants to accomplish. I couldn’t be more excited to partner with Amy in the coming weeks, months and years as we continue to build a championship culture.”
Scheer steps back in to the WNBA with the Sun and brings her experience from her time with the New York Liberty. The four-time Davey Award Winner and two-time Telly Award Winner spent 10 years with the Liberty as the team’s Vice President of Marketing and Communications. During her tenure, not only was the team consistently a league leader in attendance and sponsorships, but Scheer also led the effort to produce professional basketball’s first ever outdoor game held at the USTA National Tennis Center as well as their groundbreaking six game run at historic Radio City Music Hall which was featured in Sports Illustrated.
Additionally, Scheer helped launch New York City FC as part of MLS’s continued expansion in 2015. The team kicked off in a sold out Yankee Stadium and played to record attendance numbers all season.
Additional positions for the University of Massachusetts graduate include Chief Commercial Officer of the New York Red Bulls and Vice President, Broadcasting for the New Jersey Nets. Most recently, Scheer was consulting for the Connecticut Whale of the NWHL, Rugby United New York of Major League Rugby and the Westchester Knicks.
“I could not be more pleased to be joining the Sun full time,” said Scheer. “From the first minute I met Jen, I bought into her energy, passion and vision for this club and knew immediately there is no place I would rather be.”
For more information on the Connecticut Sun or to purchase tickets visit, connecticutsun.com.