Asia L. McMillan is the Director of Creative Content for the Connecticut Sun and has been with the Sun for almost two years. She is from Orlando, Florida and went to Full Sail University where she earned a Bachelor of Science in Sports Marketing & Media. Later, Asia received a Master of Professional Studies from Georgetown University where she studied Sports Industry Management. Asia had multiple experiences in sports, marketing, and content spaces prior to joining the Sun. She leads the social media and content strategy for the team, telling the stories of Sun players in entertaining and insightful ways while forming long lasting connections with fans. Read more below about Asia’s journey and how Black History Month portrays representation to her:

What was your path prior to working for the Sun?

“After completing my undergrad at Full Sail University, I accepted an opportunity with the Amateur Athletic Union (AAU) National Headquarters as a Social Media and Marketing Intern. After interning with them for one month, I was promoted to Multimedia Coordinator and later Multimedia Manager. After more than four years with the AAU, I accepted a position as the Marketing Manager for Quest, Inc. During these four to five years, I also founded the nonprofit organization BeyondFour Foundation while also being appointed a Board Member for Greater Orlando Sports Commission, University of South Florida’s Digital Marketing Program, and the City of Orlando’s Families, Parks, and Recreation division. After nearly two years at Quest, Inc. I had the desire to get back into sports full-time. I applied for my current position and here I am.”

This year's Black History Month theme is "A Century of Black History Commemorations," celebrating the 100th anniversary of celebrating Black History Month. When you think of Black History Month, what comes to mind?

“When I think of Black History Month, I think of representation and reverence. You can’t represent a community of people or achieve honorable success if you don’t respect those who came before you and have the respect of those who come after you.”

What does legacy mean to you?

“Before I’m anything else, I’m a Black woman. Seeing Black women in leadership roles who look like me, talk like me, and go through similar situations I’ve gone through is important to me. Being able to witness first-hand people in my family and my mentors that are building and leaving impactful legacies is significant. I say that to say, legacy to me is integrity, sustainability, and resilience.”

What legacy do you want to leave?

“For me, true legacy is something you’re building daily. It is being morally sound, making sure your community can maintain without you, and having the strength to withstand tough times. I don’t really focus on the legacy I want to leave. I care more about the work I’m doing while I’m here. As long as I’m leading with integrity and a desire to sustain my community, that’s going to set the foundation for generations after I’m gone.”

What is your favorite Black History Month memory?

“The times I spent with my grandparents listening to their stories and learning Black history.”

How do you hope Black History Month continues to be celebrated?

“I hope Black History Month continues to receive the respect that it deserves at every level. I hope that this month continues to be celebrated in a way that no one can remove or deny its impact, not only during the month of February but year-round.”

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